The Vienna Stock Exchange and money:care - Sustainability data for all Prime Market companies

The Vienna Stock Exchange and money:care - Sustainability data for all Prime Market companies

Sustainability information has been available in the capital markets for years. The problem: hardly anyone understands it. It is technically complex, primarily tailored for institutional investors, and hidden where retail investors never look. We took this problem as our starting point. The integration of sustainability data on the Vienna Stock Exchange, which has been live since March 2026, is tangible proof that this approach works.

What is now available on the Vienna Stock Exchange website

For all companies listed on the Prime Market, sustainability widgets are now directly integrated into the Vienna Stock Exchange website. No separate database, no detour via an external tool—the information appears right where investors look for stock prices, news, and company information anyway.

The sustainability methodology is based on the Sustainability Performance Scorecard from money:care: a curated selection of 12 key climate, social, and gender indicators, which in turn build on the Sustainable Development Performance Indicators (SDPIs) from the UN research institute UNRISD. The assessment is based on publicly available company data—relative to clearly defined sustainability thresholds, such as the CO₂ budget in line with the 1.5-degree target.

The result is not just another complex score. It is a representation that provides clarity—comprehensible, visual, and contextualized. Traceability down to the smallest raw data point.

Why this step is strategically significant

For money:care, the Vienna Stock Exchange is no ordinary client. It is the central digital hub for capital market information in Austria—with high visibility, daily usage, and a reach that extends deep into the retail investor target group.

The fact that an institution of this size and importance integrates sustainability into its core offering—and deliberately focuses on retail-friendly presentation—sends a clear market signal.

“Sustainability information must not only be available—it must also be presented in a way that people can actually use it in an investment context,” says Katharina Herzog, co-founder and CEO of money:care.

What the model means for other financial portals

What we see at the Vienna Stock Exchange is not a one-off project. It is a scalable infrastructure model: sustainability data as a widget, API-ready, and easily integrated directly into existing financial platforms and broker applications with minimal effort.

For product teams at financial portals and brokerage firms, this means, in concrete terms, that information does not need to be built from scratch internally—neither the database, nor the presentation, nor the methodology. The only decision that needs to be made internally is where to place it: At what point in the user journey does sustainability context create the greatest value for the user?

At the Vienna Stock Exchange, the answer is: directly on the company page, alongside stock prices and fundamental data.

Where the journey is headed

Digital financial information is evolving away from a mere abundance of data toward contextualized, user-friendly modules that provide guidance. money:care is building the infrastructure to support this.