money:care brings retail-friendly sustainability data to the Vienna Stock Exchange's website for all Prime Market companies.
Sustainability Data That Retail Investors Actually Use: The Vienna Stock Exchange’s Signal
Six out of ten people who are familiar with sustainable investments can imagine investing this way in the future. However, only 14 percent have actually invested so far. The biggest hurdle is considered to be a lack of knowledge: 43 percent of non-investors feel they are not sufficiently informed (Federal Association of German Banks, July 2025).
The problem: hardly anyone understands sustainability data. It is complex, primarily tailored for institutional investors, and hidden in places where retail investors never look anyway. We took this problem as our starting point.
What’s now on display at the Vienna Stock Exchange
Value is created only when the information is available at the point of decision-making: understandable, visual, contextualized, and transparent.
Our Sustainability Performance Scorecard consolidates twelve key climate, social, and gender indicators based on the Sustainable Development Performance Indicators (SDPIs) from the UN research institute UNRISD.
The assessment is based on publicly available corporate data, benchmarked against clearly defined thresholds, such as the CO₂ budget in line with the 1.5-degree target. The result is a presentation that provides guidance.
This data is now available for all companies listed on the Prime Market of the Vienna Stock Exchange—right where investors already look for stock prices, news, and company information.
What This Means for Other Financial Platforms
What we’re seeing at the Vienna Stock Exchange is not an isolated project. Our sustainability data is available as a widget or via API and can be easily integrated into financial platforms and brokerage services.
For product teams, this means, in concrete terms, that information does not have to be built from scratch internally—neither the database, nor the data processing, nor the methodology. The only decision that needs to be made internally is where to place it: Where in the user journey does sustainability create the greatest value for users?
At the Vienna Stock Exchange, the answer is: directly on the company page, alongside stock prices and fundamental data.
Where the Journey Is Headed
Digital financial information continues to evolve away from sheer data volume and toward contextualized modules that provide guidance. The Vienna Stock Exchange demonstrates what this looks like.
For our other client, justTRADE, we’ve documented the impact such widgets have on usage. The complete case study, including all key metrics, is available for download below.